SEO = Search Engine Optimisation
There are two great ways to drive traffic to your website. You can pay Google Ads to get the hits or you hire a development company like CodeLab.
A good development company will work hard to build you a superfast website with clear navigation, high quality, keyword rich content and attractive optimised images. They’ll load (but not stuff!) your website with important metadata to help readers scan pages (to decide if they want to read them) and to ensure search engines find you.
There are some great articles that teach you how to search engine optimise your website. It’s not hard, but it takes practice and a little knowledge goes a long way. Keep up to date by subscribing to blogs from companies such as Yoast and Moz.