SEO – or search engine optimisation – is about creating or improving your website so that it is ranked higher by search engines, and is therefore more visible and easily found by prospective customers.
Search engines like Google or Bing have algorithms that are very complex and kept somewhat secret (so that they can’t be manipulated falsely). But they have common criteria for successful ranking in their searches too.
Search engines have ‘bots’ that crawl around the web and build a huge index of sites, these sites are then ‘ranked’ as to which are most relevant. To give you some idea; a search engine algorithm will measure at least 200 factors to try to find a good match when someone types words (keywords) or phrases (key phrases) in as a search.
All websites need to address three basic areas for SEO success:
- Site Architecture and Technical Design for SEO – technical aspects of your site design that adjust to what search engines can ‘read’
- Content SEO & Keywords on Pages & Images, Producing Content Marketing – the text, images, video content on your site pages and blog posts
- Off-Page SEO – Plugins for Social Media, Regularly Sharing Content Elsewhere – producing ‘sharable’ content for social media, social sharing, linking, social media management apps
When you build your website CodeLab, you can be assured that your site will be technically optimised for SEO success (no.1). We will also work with you to optimise your content to ensure that it ranks well in online searches (no.2). And if you need help with no.3, we can recommend fantastic digital marketing specialists!